9X hits its first century, despite IPL

Even as 9X continues to grow, its sister channel 9XM has already become India’s No 1 music entertainment channel; as per the Week 21/2008 TAM figures too, it retains its massive lead over rest of the field in its genre with 54 GRPs in C&S 4+yrs..

More on 9X hits its first century, despite IPL