Kumar Sangakkara wiil lead Deccan Chargers in IPL 2011

Sri Lankan and Cricket world cup 2011 runner up skipper Kumar Sangakkara will lead the Deccan Chargers in the Indian Premier League fourth edition. Cameron White, Australian all- round cricketer will be the wise caption in the IPL Twenty20 tournament starting April 8.

Deccan Chargers had tasted the victory in the IPL 2 under leadership of Australia cricketer Adam Gilchrist in 2009 in South Africa.Now Gilchrist has been moved to Kings XI Punjab for the IPL fourth season.

Sangakkara as Deccan Chargers skipper was announced at a promotional event of the franchise.

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Delhi Daredevil’s Irfan Pathan to make come back from IPL

Irfan Pathan was once the emerging as lead bowler of Indian cricket team. After a spate of injuries laid down the Baroda allrounder lost his place in the national team.Irfan brings a couple of aspects to the table with his batting and bowling prowess and remains one of the most experienced Indian players after skipper Virender Sehwag.

Now Irfan Pathan is to play from Delhi Daredevils in IPL 4 season. Delhi Daredevils franchise bid $1.9 million on the Baroda allrounder in the IPL 4 auction earlier this year.” IPL is a platform for me to stage a comeback into the Indian team. I am itching to play for India again and the desire is probably much more than what it was at the age of 19," he quoted.

Last 3 seasons of IPL witnessed Gautam Gambhir, Ashish Nehra and Dinesh Karthik playing for Daredevils. Now Delhi has a very young team, Irfan will have to play the role of a mentor for them.

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Set Max TV set to encash IPL Season 4

Cricket World Cup 2011 was the box-office hit,now Indian Premier League 2011 is all set to be a blockbuster for spectators.Official broadcaster of IPL,SET Max is set to cash in the cricket entertainment fever with already  95%  booked and remaining inventory reserved for the knock out stages.

Initially ad rates that cost advertisers Rs. 5 lakh per 10 seconds have boomed to Rs. 6.5 lakh after Indian team winning performance in the World Cup.After the World Cup's success everyone is waiting to see the cricket stars come and play again.Set Max is estimating revenues of Rs. 900 crore from IPL 2011 edition to break all previous records.

As per estimates IPL 2 held in South Africa earned ad revenues of Rs. 400 crore, which increased to Rs. 650-700 crore in the third season.Already players Brand values have soared by as much as 30 per cent and advertisers are making a beeline for endorsements by the cricketers.

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Nokia ties up with Kolkata Knight Riders for IPL 4

Nokia has announced of its association with the Kolkata Knight Riders  again for the IPL season 4. Nokia will be the principal sponsor of the Kolkata team. Nokia India and KKR team has also announced a motivational consumer campaign -- 'KKR Tension Mat Le Yaar', for KKR fans to interact and engage with their favourite team.

The campaign will make extensive use of the digital and mobile technology to enable KKR fans to interact and share with the KKR team on both, match and off-match days.

Shahrukh Khan told it an innovative way to involve cricket enthusiasts and KKR fans across the country to be a part of the IPL cricket action.

KKR will be led by Gautam Gambhir, who was bought for a record USD 2.4 million. The team will play IPL''s inaugural match on April 8 against Chennai Super Kings.
The team's previous ad campaigns were ''Milan of villain'', ''It''s time to win'' and ''Everybody can be a coach''.

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Angelo Mathews IPL dream ends, ruled out for 8 weeks

Angelo Mathews, Sri Lankan all-rounder will miss the Indian Premier League 2011 season starting  April 8.He was ruled out of action for eight weeks due to injury during the Cricket World Cup.

Angelo Mathews, who sit out in the World Cup final defeat to India, has also been ruled out of IPL Twenty20 tournament with a side strain injury. He was due to play for Pune Warriors after auctioned for $9,50,000 contract. He was injured during the World Cup semifinal match with New Zealand

Sri Lanka lost the world cup final at Mumbai's Wankhede Stadium after India reached 277 for four in 49th over, surpassing Sri Lanka's 275 runs. Angelo Mathews had previously played for the Kolkata Knight Riders.

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India vs Sri Lanka final will be closely fought for 2011 WC

THE WANKHEDE stadium in Mumbai is witnessing the mega final of the ICC 2011 World Cup. The World Cup fever is at its peak, with the two Asian teams competing for the top trophy.

While India cemented its position in the finals beating Pakistan in a nerve-wracking game, the Lankans made it to the finals beating the Kiwis in an easy clash.

India’s hope of winning the World Cup has been on a high as skipper M.S. Dhoni’s team might repeat the feat of 1983 World Cup. Sri Lanka will also try its best to achieve glory.

Both the teams have won the World Cup only once, and this time it can be a golden chance for one of them to win it for the second time.

The game is said to be the one that may create a new record with Sachin Tendulkar’s hundredth century in the ODI’s.

For the Indian side, this clash is an important one as nothing would be better than giving the cup to the coach Gary Kirsten and Sachin Tendulkar for their farewell. It will be a tribute for both of them as they have contributed to the Indian cricket a lot and have also brought many laurels to the nation.

Same will be the case with Sri Lanka, as Muttiah Muralitharan has also planned to retire after the World Cup series. Sangakkara and Co. will fight hard to win the cup for their bowler who has been contributing to the team with his sharp bowling for quite a long time. This trip will be the last one for the Sri Lankan coach, Trevore Bayliss, as well.

There isn’t any hidden weapon in both the teams as they have been playing against each other many times in the last three years. So, no surprises are to be expected on both the fronts. Victory is just a cup away for both the teams. The team that will be able to handle the pressure of this battle of nerves will bask in the glory.

With Sri Lanka winning the toss and electing to bat first, the battle can go either way. What matters the most is the way how both the teams will handle the big occasion.

It will certainly be an interesting match to watch where both the Asian teams will fight it out to be the best amongst the rest.

Check here for>>> Live Score Card, ICC Cricket World Cup 2011

Advertisers will spend in crores during the WC final match

ICC WORLD cup’s exclusive broadcasting channels ESPN and Star sports have hiked their advertisements rates tremendously for the finals. Advertisers who are interested in their ads to be broadcasted during the final match will now have to pay in crores for their advertisements during the match.

World Cup fever is at its peak and the official right holding channels couldn’t afford to miss this great opportunity. During the last semi-final match between India and Pakistan, that held last Wednesday, these channels raised their ad-slot prices to Rs. 17 to 18 lakh for a ten second slot during the match, which normally remains to be 3.5 to 4 lakh on these channels.

For the final match today the channels have hiked the ad-revenue to rise about 25 per cent making it about 20 to 24 lakh for a ten second slot during the match hours.

This implies that advertisers will have to pay in crores for multiple advertisement slots during today’s match.

The viewership for the earlier India-Pakistan semi-final clash was about 67 million. Keeping in view the craziness and the passion of the Indian masses for the game, advertisers are willing to pay the huge amount for ads for this match.

Advertisers believe that this is the greatest opportunity to make an impact on the audiences. Media groups feel that such rise in prices is justified. As the prices have gone up by five times, so is the case with the viewership.

This is definitely a opportunity to cash upon as the viewership is record-breaking at this year’s world cup. Advertisers are assured that their investments in the world cup final clash will yield great returns.

As the final match is been played between two-cricket crazy neighboring countries and people are having high hopes that team India will bring home the golden cup home this time, advertisers are hoping for huge returns, increased sales and brand preference by the consumers.

Although, the prices for 10 second ad-slot during the match is too high, but advertisers are scrambling to get a slot.

Cricket is a religion for the people in India and is seen as a brilliant source for advertising. Advertisers are also keeping a keen eye on upcoming cricket tournament as they are sure that cricket fever won’t escape this early.

IPL seems to be the next battleground for advertisers and a chest of fortune for the exclusive broadcasting channels. DLF IPL is all set to begin on April 7th, thus marketing strategies can be implied successfully as the cricket fever won’t take off the minds of cricket crazy Indians.

Advertisers are trying to put in innovative ideas and better execution of their advertising ideas to attract maximum number of consumers during the final match.

Everybody is trying cash on this rare opportunity. Winning the world cup has always remained a craving for India and this time, there is a chance for it to win the cup. Thus, the advertisers are having a keen eye on this crucial match and are ready to spend huge amount with a hope for better returns.

Check here for>>> Live Score Card